SEO keywords play a pivotal role in enhancing your visibility online. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In digital marketing, a keyword is a word or phrase that individuals input into web browsers when they are trying to find a certain service, product or information. SEO heavily relies on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to relate what users are searching for to the content that you’re offering on your website. Wisely using these keywords will help lure the right audience and increase the likelihood of sales.

Having established what we mean by here the term of an SEO keyword, let's look at the efficient use of keywords. maximizing the use of keywords calls for a balance. You'd want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headers of your website, as these are points where search engines tend to look.

It's also essential to choose keywords that correlate with your targeted market. This implies understanding their lingo, their searching habits and their needs.

To sum up, a well-chosen SEO keyword can act as a bridge between the user's search and your website's offerings. It's a vital tool to succeed in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.